The New Normal Isn’t Coming – It’s Here 📱
Let’s get real for a second — if you’re running a business in Windsor-Essex without digital marketing, you might as well be wearing a blindfold while playing darts. 🎯
Your grandma’s probably scrolling Instagram right now, your nephew’s googling local restaurants, and that person sipping coffee at Anchor? They’re definitely checking reviews online.
The numbers don’t lie:
- 93.8% of Canadians are now using the internet
- A whopping 97% of people learn more about local companies through the internet than anywhere else
- And get this — 78% of local mobile searches result in an offline purchase
The Real Cost of Digital Marketing Avoidance 💰
Immediate Losses
Let’s talk about what you’re actually saying when you skip digital marketing:
“I’m cool with:
- Hoping someone notices my sign while driving past
- Praying they remember my business exists
- Crossing my fingers, they come back
- Betting everything on word-of-mouth marketing”
Here’s the kicker: One bad review can reach hundreds more people than positive word-of-mouth. Why? Because people love sharing drama more than success stories (we’ve all got that one friend, right? 😅).
Long-Term Impact
The painful truth about missing one lead:
- That lead becomes someone else’s customer
- That customer refers their friends
- Those friends refer more friends
- And the cycle continues… without you in it 💔
Without a website or social media:
- You’re basically a ghost to online searchers
- Random directories might be sharing wrong info about you
- Your competitors are snagging YOUR potential customers
Beyond “But It Worked Before” 🤔
The Evolution of Marketing
Listen, I get it. Change is about as comfortable as wearing a wool sweater in August. But here’s the thing — in the last 10 months, we’ve worked with over 50+ Windsor-Essex businesses who decided to stop fighting the future.
You don’t have to become a digital marketing guru. That’s literally why we exist!
While you’re making magic happen in your business, we’re:
- Sorting through algorithm changes
- Testing what actually works in Windsor-Essex
- Analyzing thousands of local data points
- Staying up to date so you don’t have to
What You’re Actually Missing
1. Website Presence & Search Visibility
- Control your own narrative
- Show up when people search
- Build credibility in your industry
2. Social Media Engagement
- Show off your amazing work
- Let people see the faces behind the business
- Share your community initiatives
- Keep customers updated in real-time
3. Email Marketing Gold Mine 💎
Imagine having a direct line to your customer’s attention:
- Skip the “hope they find us” game
- Share specials directly (restaurants, I’m looking at you! 👀)
- Remind people about seasonal services
- Alert customers about new rebates or financing
4. Paid Advertising Advantages
Not ranking #1 on Google yet? There’s a fast track:
- Google Ads can put you at the top instantly
- Pay-per-click means you only pay for interested clicks
- Start collecting leads while building your organic presence
Taking Control of Your Digital Future 🚀
Understanding Your Current Position
Without digital marketing, you have no clue:
- How many people visit your website monthly
- What pages they actually care about
- How long they stick around
- What they’re searching for in your area
The Path Forward
Listen, I’m not here to shame anyone into digital marketing. But I am here to tell you that while traditional marketing is great (hello, Home & Garden Show! 👋), it’s like showing up to the Detroit Grand Prix with a bicycle when it comes to reach and influence.
Ready to Stop Losing Business? 💡
Want to know exactly what you’re missing out on? Give Tim a call — he’ll show you the actual numbers for YOUR business in Windsor-Essex. Because, let’s be honest, you wouldn’t run your business blindfolded, so why market it that way?
You also want to book a call with Tim because we have helped dozens of businesses get hundreds of impressions for less than $100 a month.
Want a peek behind the curtain?
Check out our case studies. (yea…yea… we are adding lots more soon. We’ll have more than you can read).
