Rauth Roofing Case Study
Website · SEO
Rauth Roofing has spent decades building its reputation as a trusted commercial roofing contractor in Windsor-Essex. Its digital presence needed to carry the same weight.
YQG Digital built Rauth Roofing a completely custom website, strengthened the technical foundation behind it and overhauled its Google Business Profile. The result is a stronger digital presence and dominant visibility across the commercial searches that matter.
Commercial Roofing Map Visibility
Google Search Views
Phone Calls
Direction Requests
02 — The Problem
Commercial roofing isn’t a small purchasing decision. Depending on the building and scope, replacing a commercial roof can represent a six-figure capital investment.
Rauth Roofing already had the experience, capabilities and track record to compete for serious commercial work. Its digital presence needed to communicate that same level of confidence.
When a property owner, facility manager or contractor is evaluating who to trust with a major roofing project, the website becomes part of that decision long before anyone picks up the phone.
The challenge:
Build a digital presence that gave prospective customers the same confidence in Rauth Roofing online that the company had spent decades earning offline.
03 — The Website
YQG Digital rebuilt the Rauth Roofing website from the ground up with a completely custom design built around the scale and sophistication of the business.
From the mega menu and service architecture to project presentation and mobile experience, every part of the website was designed to make Rauth Roofing easier to understand, easier to trust and easier to contact.
The result is a website that looks and operates like it belongs to a company capable of handling serious commercial roofing projects.
04 — Local Search
Alongside the website rebuild, YQG Digital optimised Rauth Roofing’s Google Business Profile and continued working on its local presence over the following months.
The objective was straightforward: when businesses searched Google for commercial roofing services in Windsor, Rauth Roofing needed to be one of the companies they saw first.
Over the comparison period, Rauth Roofing recorded:
Previous period
Post‑launch
05 — Commercial Experience
A commercial roofing website has a different job than a typical local contractor website.
Potential customers need to quickly understand what the company does, the roofing systems it works with, the scale of projects it can handle and whether it has the experience required for the job.
YQG Digital structured the new site around those decisions, creating clearer paths into Rauth Roofing’s services and making it easier for commercial customers to assess the company before making contact.
Custom MEga Menu
Built by YQG
06 — Map Visibility
The biggest change wasn’t simply more views. It was where Rauth Roofing appeared when commercial customers searched across Windsor-Essex.
Before the ongoing local optimisation, important commercial roofing searches produced inconsistent visibility across the service area, with rankings frequently sitting outside the top three map results.
Over the following months, those same searches moved into dominant positions across the grid, with local search visibility increasing by as much as 86% and Rauth Roofing reaching #1 map visibility across Windsor for key commercial roofing searches.
Google Business Profile Growth Over 60-Days (Current Scan → Earlier Scan)
07 — The Outcome
Rauth Roofing now has a website capable of representing the scale and quality of its commercial work, backed by a local search presence that puts the company in front of customers actively looking for those services.
The website established the foundation. The ongoing Google Business Profile work expanded Rauth Roofing’s local reach and helped turn that visibility into more website visits, calls and customer actions.
The result isn’t simply a better-looking website.
It’s a stronger position in the market.
If your business has outgrown its website or isn’t getting the visibility it should from Google, YQG Digital can build the foundation and growth strategy around where you want to go next.
