Vehicle Venture Case Study
Web Platform · SEO
Vehicle Venture’s existing website was holding back its growth. YQG Digital rebuilt its digital presence around how customers search, shop and interact with the business.
Additional Organic Clicks
Non‑Branded Organic Clicks
Tracked Website Leads
Average Top 10 Rankings
New platform launched March 5, 2026.
02 — The Problem
Vehicle Venture was using an industry specific website platform built for trailer retailers. After the platform was acquired, service declined and the company’s website and organic search presence began losing ground.
With multiple locations, a large product catalogue and several service areas, Vehicle Venture needed a website it could control and continue to grow.
Vehicle Venture needed more control, better search visibility and a platform built around how its customers actually shop.
The challenge:
Rebuild a declining digital presence without being restricted by the old platform.
03 — The Strategy
Before designing the new website, we looked at the trailer market, the competitors gaining ground and how customers were actually searching for Vehicle Venture’s products.
That research shaped the website from the beginning.
We created dedicated pages for important products, services and locations, brought Vehicle Venture’s inventory directly onto the new site and made it easier for customers to find what they were looking for.
The goal was simple: build a better website and make it work harder for the business.
04 — Search Growth
The new website gave Vehicle Venture dedicated pages for the products, services and locations its customers were already searching for.
Since launch, Vehicle Venture has generated 2,400 additional organic clicks compared with the previous six months, a 75% increase. Non-branded organic clicks increased 116%.
The new location pages alone generated approximately 1,300 organic clicks.
Non‑branded organic clicks — before vs. after launch
Previous period
Post‑launch
Hover the chart, or focus it and use the arrow keys.
Six months before launch
3,220
September 2025 – February 2026, old platform
Six months since launch
5,621+75%
March – August 2026, new platform
From new location pages
1,300
23% of all organic clicks earned since launch
05 — From Search to Leads
Getting more people to the website was only half the job. The site also needed to turn those visitors into real opportunities for Vehicle Venture.
One example is Vehicle Venture’s custom Payment Calculator, designed and built by YQG Digital to help customers understand potential payments while creating a natural lead opportunity.
Including enquiries for trailer rentals, custom trailers, payment calculations and other Vehicle Venture services. NOT including phone calls.
Payment Calculator
Built by YQG
06 — The Outcome
Vehicle Venture now has a website it owns, controls and can continue to build on.
It supports their inventory, locations and services while helping more potential customers find the business and take the next step.
Since launch, organic clicks have increased 75%, non branded organic clicks have increased 116%, and the website has generated more than 70 tracked form leads.
And the results came without an ongoing SEO campaign after launch.
If your company has grown but your website hasn’t kept up, let’s build something around where your business is going next.
