When roofing season hit Windsor-Essex, Dayus was ready. The SEO and web design work was already done. When demand surged, they captured it. In March alone, their Google Business Profile generated 111 additional calls and 109 additional website clicks, not counting leads generated on the site itself. Over the past year, that foundation also drove 396,000+ search impressions and 2,000 organic website clicks.
Google Business Profile Results
By optimizing Dayus Roofing’s Google Business Profile back in late October 2025, we primed them to hit the ground running for the March 2026 rush. By ranking #1 to #3 across Windsor-Essex, they were positioned to capitalize on their previous marketing investment. The results speak for themselves.
The Result
Dayus Roofing didn’t need gimmicks. They needed a digital presence that matched 100 years of real-world trust. We rebuilt it from scratch, and Google noticed immediately.
The Challenge
Dayus Roofing has been one of Windsor-Essex’s most trusted roofing companies for 100 years. Their website told a completely different story. Outdated structure, bloated pages dragging down their authority, and a Google Business Profile that wasn’t capturing anywhere near the local visibility they deserved. A business that dominant in the real world should be just as dominant online.
Our Strategy
This wasn’t a coat of paint. We rebuilt Dayus Roofing’s entire digital presence from the ground up, combining smart web design with technical SEO work that immediately moved the needle on Google.
Better Search Crawlability
Dayus had years of accumulated pages that were quietly dragging down their rankings. We amalgamated underperforming pages, set up proper redirects, and consolidated their authority into the pages that actually matter. The result was an immediate improvement in how Google understood and ranked the site.
Better UX and UI
Dayus offers a wide range of roofing services and customers were getting lost. We built out a mega menu that makes it easy for Windsor-Essex homeowners to find exactly what they need in seconds. Better user experience means longer visits, lower bounce rates, and stronger signals to Google.
Improving SEO Structuring
Dayus already had a learning hub. We just made Google love it. By restructuring and optimizing their existing educational content without rewriting a single word, we added 189,000 impressions and 600 clicks since launch. Transparency about the process builds trust before a homeowner ever fills out a quote form.
Success like this starts with one honest conversation. No pitch, no pressure, just a clear picture of what we could do for your business.
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